Spotlight on Strategic Planning and Development
Syreeta, Founder of The Gates Preserve
Syreeta is an Original
Syreeta cannot be boxed in. She is the founder of the Gates Preserve, an interdisciplinary studio that houses everything including hip hop’s digital archive, a film production house, a food focused event series at the intersection of rap and the culinary arts and most importantly is a hometown hero. A queens native, she reps her birthplace proudly and it is a consistent thread of inspiration for all of her work. She has never done things by the book and continues to push the envelope on what it means to be a culture creator. For her, archiving is a statement of value. Her lifework will preserve hip hop’s metadata and making archiving a consumer practice.
Our Work
Syreeta dreams big. It takes imagination to dream and execution it to live. Big dreams need deliberate and thoughtful planning, constant prioritization and implementation roadmapping. Additionally Syreeta’s approach draws on her deep experience in academia as well as the realities of an ever evolving tech ecosystem. Bridging the gap between these worlds requires care. Our work has ramped up in recent years focusing on the delivery and defense of a masters thesis that would be the foundation of the business plan for The Gates Preserve. Our work continues as Syreeta steps steadily down the path of documenting hip hop culture.
Goals
Identify and present the value and vision of The Gates Preserve
Articulate short and medium term plans in support of masters thesis defense
Develop a strategic plan for business execution and present it as a defensible thesis
Generate strategic interest for partnership and marketing
Formalize existing contract relationships
Identify a sales strategy and revenue model
Outcomes
Unpacked the root motives for the work and identified the act of archiving as a statement of the value of a culture
Facilitated development of thesis-defensible strategic plan
Identified key client types and associated services
Facilitated development of revenue model and roadmap
Applied direct-to-consumer technology models to the academic practice of archiving with the intent of making it’s metadata a consumer good
