A Peek Inside Her Agenda: Nicole Reyes

Originally published on heragenda.com

“Scared money don’t make no money” isn’t just a popular hip-hop colloquialism used by the likes of Jeezy, Lil Wayne, and Meek Mill, but for financier Nicole Reyes, it’s a way of life. Walking into a dismal job market at the height of one of the worst recessions in modern history obviously wasn’t part of her post-graduation plans, but nevertheless, she took a few risks, believed that she could and she did. Inspired by her parents and their longstanding careers in finance, she followed in their footsteps and began a journey that would ultimately allow for her to empower others to become smarter and savvier with their financial decisions.

As co-founder and Head of Product and Strategy for GRAND, a financial wellness tool that encourages people to start saving by making it easy, Nicole is not only responsible for implementing and executing the company’s overall business strategy, but she works with her team to design how the end user will interact with their product.

Her Agenda caught up with Nicole to learn more about how GRAND is empowering the average American to save more, what millennials need to know about preparing for retirement, and why making an impact will forever be her motivation.

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